Top 7 most visited tourist destinations in Switzerland for 2024

Switzerland is a country that attracts with its diversity and unique places. In 2024, tourists from all over the world have opted for several destinations that have become particularly popular. These places offer interesting routes, historical sights and the opportunity to see the country from different sides. In our rating we have collected 7 locations that are worth visiting for everyone who is planning a trip to Switzerland.

1. Geneva

Geneva is a must-visit city in Switzerland. Located on the shores of Lake Geneva, it is famous for its rich historical and cultural heritage and is also known for its numerous museums, international institutions and vibrant cultural life. When you visit Geneva, you can explore its old town with its cobbled streets and historic buildings. Be sure to visit the Jet d'Eau, the symbol of the city, located at the end of the promenade on the shores of Lake Geneva. From here you can also admire historic buildings such as the Palais des Nations and the United Nations headquarters.

Among Geneva's most famous museums are the Museum of Art and History, which has a large collection of European and Swiss art, and the Museum of Watchmaking, which features a collection of antique and modern watches. The Museum of the International Red Cross is also a must-see for those interested in the history of humanitarian work. Finally, Geneva is a popular shopping destination with many luxury boutiques and local markets. The pedestrianised streets of the old town are also ideal for strolling around and exploring the city's many cafes and restaurants.

2. Rhine Falls

The Rhine Falls are the perfect place to visit in Switzerland during the summer. Here you can discover the largest waterfalls in Europe with a height of 23 metres. In summer, the spectacle is even more impressive when the water flow reaches its greatest strength. For even more thrills, you can take a boat ride. You can even climb the cliff in the centre of the waterfall for a breathtaking view of this natural spectacle. The waterfall can also be accessed via the gazebo trail. In summer, the atmosphere is very pleasant and you can feel the freshness of the Rhine Falls until the end of your trip. After visiting the waterfall, we recommend you to visit the nearby castles Laufen and Wörth.

3. Interlaken

If you are looking for somewhere to enjoy the mountain scenery, the city of Interlaken is the perfect place to visit in Switzerland in the summer. The landscape of Interlaken offers a plethora of activities. Nestled between two lakes, Lake Brienz and Lake Thun, this city offers boat rides and shoreline walks. Walking along the lake, you can see Thun Castle, a fairytale building from the 12th century and the symbol of Thun.

For family holidays, there is the natural beach of Burgseeli, where you can swim in the clear water or go sledging. Mountain lovers can head to the Jungfrau mountain, nicknamed ‘the roof of Europe’, to discover the alpine peaks. If you are looking for a place from which you can see the whole of Interlaken, we recommend taking the funicular up to Harder Kulm. From here you have a breathtaking view of the lake and the Jungfrau, Mönch and Eiger mountains. If you fancy a thrill, you can also go paragliding or tandem paragliding over the mountains.

4. Lake Thanet

Located near Lake Geneva, Lake Thanet is one of the most popular destinations in Switzerland. We assure you will definitely love its lush green scenery and relaxing lake. The best way to get there is undoubtedly by hiking. There are many trails leading to the lake with varying degrees of difficulty. Some of them are even suitable for family holidays. We recommend you, for example, to take the ‘sentier des chevriers’ trail. This hike will take you through the forest and give you a beautiful view of the Rhone valley. 

Once here, you can relax by the water, have a picnic, go fishing or look at the small houses along the way. If you're a hiker, you can continue on from the lake along one of the marked paths. One of the most popular is the Grammont Trail. However, keep in mind that the gradient on this hike is quite steep. It is on the climb up Mount Grammont that you can enjoy one of the most beautiful panoramas of Lake Geneva and the country's valleys.

5. St Gallen

St Gallen is a Swiss destination located in the canton of the same name, in the eastern part of the country. The city is famous for its rich cultural and historical heritage, as well as its many museums, libraries and theatres. One of the main attractions of St Gallen is a visit to the Old Town, a UNESCO World Heritage Site. The Old Town is surrounded by fortress walls and is full of historic buildings such as the Abbey of St Gallen, a monastery complex dating back to the Middle Ages.

You can also visit the Textile Museum, dedicated to the history of silk and lace. There are expositions about the history of local textile production and the techniques of making fabrics. Nature lovers should not miss out on Lake Constance, which is famous for its clear waters and panoramic views of the surrounding mountains. Here you can enjoy various water sports such as sailing, canoeing and paddleboarding.

6. Bern

The Swiss capital is the perfect mix of urban and historic city. Take a stroll through the streets of the old town and you'll see its historic centre with its remarkable medieval buildings. Starting your journey from Kramgasse Street you can reach one of the city's landmarks, the clock tower. Also known as the Zitglogge, it was once the gateway to the city. If you decide to go there during the day, you can see the little figures on the clock changing time.

As you continue your tour, you will come to the collegiate church of St Vincent de Bern. Here you can admire the magnificent sculptures and stained glass windows and climb to the top of the tower for a panoramic view of the city below. We then suggest walking past the city's Federal Palace, which houses the country's parliament and assembly, and taking a tour of the palace's dome and interior. Before leaving Bern, don't forget to visit the Rose Garden, a magical spot in the city that offers spectacular views of Bern's old town.

7. Lugano

If you're thinking about where to go on a romantic holiday in Switzerland, Lugano with its Italian flavour is the perfect place for lovers. We recommend heading to the city centre to explore the architecture of the colourful Italian-style houses. To see Lugano's legendary bay, head to San Michele Park at the foot of Monte Bre, which offers one of the best views of Lugano! 

You can also take the funicular up to the top of Monte Bre for an even more breathtaking view. And don't forget to do one of the city's must-do activities - a visit to the summit of Monte San Salvatore, which can be reached on foot. Next, we suggest visiting the lakeside village of Morcote on the mountainside - a majestic place with cypress trees and a charming church.

Conclusion

In 2024, Switzerland has reaffirmed its status as one of the world's most attractive tourist destinations. Each of these 7 itineraries offers a unique opportunity to experience the rich history, nature and culture of this country. When planning your trip, add them to your must-see list to discover the real Switzerland!